Email Personalization
AMPscript Email Personalization Lab
Create dynamic email content using AMPscript lookups, personalization strings, and conditional blocks to tailor messages by subscriber segment.
Hands-On Labs
Salesforce Marketing Cloud Hands-On Labs for AMPscript, Journey Builder, Automation & API Practice
Build real Salesforce Marketing Cloud skills with step-by-step lab missions for AMPscript, data model design, Journey Builder, automation, and integration. These SFMC hands-on labs help you practice the workflows used in real marketing teams.
Data Engineering
Data Extension & Audience Lab
Design sendable data extensions, normalize subscriber records, and build segments for targeted send audiences across multiple channels.
Journey Builder
Multi-Step Journey Lab
Build a Journey Builder campaign with entry events, splits, waits, and decision logic so you can automate personalized journeys at scale.
SSJS & APIs
Server-Side JavaScript Lab
Use SSJS to retrieve data, call external APIs, and update data extensions with automation scripts that power real integrations.
Automation
Automation Studio Campaign Lab
Build a scheduled data workflow in Automation Studio with query, import, and send activities for a repeatable campaign process.
Email Development
HTML Email Design Lab
Build an accessible, responsive email with email-safe HTML, inline styles, a clear call to action, and a client-style preview.
All labs are designed as step-by-step sandbox missions. They include starter templates, sample data, and completion checklists so you can learn by doing.