Build the operational foundation for SFMC administration with account setup, security governance, data management, automation, and audit-ready operations.
This Administrator path prepares you to manage Salesforce Marketing Cloud at scale. Learn how to configure security, govern data, automate operations, and support business units with reliable SFMC administration.
Plan Marketing Cloud account structure, business unit hierarchies, shared resources, and cross-unit access models.
Configure users, roles, permission sets, and folder access to protect SFMC assets while empowering team workflows.
Manage Contact Builder data models, data extensions, attribute groups, retention policies, and subscriber data hygiene.
Build and manage automation workflows, schedule imports, exports, and data processes to keep SFMC operations consistent and efficient.
Oversee content organization, publication lists, subscriber settings, and unsubscribe management across channels.
Govern API users, integrations, and external connections while enforcing secure data exchange and role-based access.
Use monitoring tools, activity logs, and reporting to validate administration policies, compliance, and operational health.
Review the Administrator exam blueprint, complete practice questions, and solidify your operational knowledge for the certification.